PETALING JAYA: RHB Banking Group efficiently clinched 42 worldwide, regional and native advertising awards for 2021, arguably one of many hardest years for manufacturers to undertake campaigns as a result of Covid-19 pandemic.
In a press release yesterday, RHB mentioned it was topped the Finest Marketer of the Yr on the A+M Advertising and marketing Excellence Awards 2021, making it a primary for the financial institution to carry house amongst essentially the most coveted advertising prizes within the nation.
“This historic feat was made attainable by securing 21 different awards on the similar ceremony, together with Excellence in Promoting, Excellence in Model Technique, Excellence in Content material Advertising and marketing, and Excellence in Loyalty Advertising and marketing.
“A number of RHB campaigns that had obtained native, regional and even international recognition embrace the Ally In opposition to Adversity festive marketing campaign that showcased true Malaysian tales of progress, and the Ocean Concord marketing campaign that featured Asia Pacific’s first eco-friendly recycled plastic debit card.”
In complete, RHB mentioned it had obtained a complete of twenty-two awards, consisting of seven gold, 11 silver and three bronze.
It was the most important haul of any monetary model within the historical past of the award sequence, the financial institution mentioned.
On the worldwide entrance, RHB mentioned it was the one Malaysian model that was acknowledged by the Advertising and marketing Businesses Affiliation Worldwide Globes, successful two prestigious Gold Globe awards, together with Finest Marketing campaign Developed & Executed to Tackle Covid-19 and Finest Model Loyalty Marketing campaign.
Previous to that, RHB additionally received acclaim on the A+M Markies, Malaysian Digital Awards, Appies Malaysia, AdStars, Marketing campaign Transient’s The Work and Photographs Awards’ inaugural Asia-Pacific Movie Awards, along with the PMAA Dragons of Asia the place RHB secured two golds together with Finest Marketing campaign in Malaysia for Coronary heart Baker.
Commenting on RHB’s efficiency, group chief advertising officer Abdul Sani Abdul Murad mentioned the group’s model promise of “Collectively We Progress” was ingrained in all of its advertising campaigns.
“We’re actually honored by the excellent response we now have obtained for our work,” he mentioned in a press release.
“Th,”ese awards really mirror our unwavering dedication in creating sustainable worth for all our stakeholders by advertising innovation,” he mentioned in the identical assertion.