MSA opens entries for awards



PETALING JAYA: This yr, the Media Specialists Affiliation (MSA) Awards will likely be wanting into the way forward for Internet 3.0 and the probabilities it unlocks for entrepreneurs, whereas celebrating the work of the previous yr.

MSA Awards chairperson Dheeraj Raina stated in a press release: “For the final 18 years, the MSA Awards have been the gold commonplace for showcasing media effectiveness, elevating the function of media in communications with a refreshed perspective.

“This yr’s theme will likely be instrumental in establishing the Malaysian advertising and marketing trade for fulfillment in Internet 3.0”.

For 2022, the awards have undergone a restructuring of its judging standards with a purpose to replicate the altering media panorama and an ever-evolving trade, and to give attention to a very powerful points of company life – the physique of labor, the individuals and the trade’s impression on tradition.

This yr the MSA Awards would develop the celebration of companies’ work past media by the introduction of platforms akin to eSports and Martech into the award classes, thus permitting for a more true, extra sturdy illustration of the function of a media company.

Submissions for the 2022 awards opens on April 21 and closes at midday Might 12 and are to be made on-line.

The choice course of would start with an preliminary spherical of e-voting wherein solely the very best six entries per award class would qualify for the ultimate spherical.

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