Platform that helps girls obtain holistic wellness wherever they’re, every time they need, with out breaking the financial institution, what LIVLOLA is all about.
IF you occur to likelihood upon LIVLOLA’s web site, you may suppose you are at a global store for activewear. Fact be informed, nonetheless, the model was born a lot nearer to dwelling. Designed with love from sunny Kuala Lumpur, every LIVLOLA piece – proudly asserts – is thoughtfully crafted to deal with a client’s each want. The model’s activewear, loungewear and health necessities are all crafted in-house by sisters and founders Sim Li and Heidi Aw.
“We’re each health and wellness fans and have all the time wished to create and construct an ecosystem that encompasses health and holistic wellness choices to assist a group of like-minded girls,” says Sim Li, Chief Advertising and marketing Officer & Co-founder of LIVLOLA.
“In 2016, our mid-20s, experiences from our earlier full-time jobs we felt it was the precise time to construct one thing of our personal collectively. We determined to launch a model that will converse of our pursuits and symbolize what we stand for – empowering girls to guide match, wholesome, holistic way of life through trendy athleisurewear health gear health occasions and courses which can be reasonably priced and simply accessible.”
Certainly, one among LIVLOLA’s enterprise milestones to this point has been the concept and creation of its “LIV OUT LOUD Expertise”.
Sim Li shares: “It’s a half-day health and wellness occasion that we now have for 2 years consecutively and we wish to proceed an annual occasion. The aim is to create a secure house celebrating girls in health and to empower native companies.”
The sisters have all the time believed that girls might and will reside out loud in all points of their lives and this may be achieved when there’s a wholesome stability between their bodily, psychological, and social well-being.
“We wish LIVLOLA to be the go-to house providing assist when girls consider wanting to realize their potential of who they may evolve into within the facet of their bodily, psychological, and social well-being,” Sim Li says.
One other milestone, in response to the younger CMO, the launch of LIVLOLA’s first eco sustainable activewear assortment in January this yr.
“We’re rising our efforts in direction of sustainable and renewable practices and hoping to develop the extent of environmental consciousness inside our group. In the end, we care in regards to the well being of the setting that we reside and function in, along with the well being of the people inside the group round us,” Sim Li provides. An instance of LIVLOLA’s efforts in constructing an environmentally sustainable model, is how the activewear enterprise has partnered with US-based non-profit organisation, 8 Billion Timber, by which a portion of LIVLOLA’s income goes in direction of planting timber in seven completely different international locations globally. LIVLOLA additionally makes garments out of recycled nylon and fishing nets and packs its deliveries in compostable packaging made from corn starch.
“We realise increasingly the detrimental results of ‘quick style’ each on the setting, together with air pollution and depletion of non-renewable sources together with its social impacts, comparable to labor and discrimination. We wish to do what’s proper, and we wish to be on this for the long term. Therefore, we felt that going the sustainable, environmentally and socially acutely aware route through our choices and enterprise operations are the basic first steps to being accountable for our actions in direction of the setting.”
Heidi, Chief Operations Officer & Co-founder of LIVLOLA, in saying that the perfect factor about their job is that they get to construct a group of like-minded folks and assist them obtain their health and wellness objectives.
“Our target market is girls who’re actively in search of to enhance their total well-being by health and selfawareness,” she says, including: “We’re completely satisfied to be taught that many regard us as a holistic wellness homegrown model.”
Whereas they don’t have a bodily retailer in the intervening time, LIVLOLA does have workplace house, the place the group. Heidi says: “We discover that we function greatest with a leaner group. We presently have 4 full-time staff, however we additionally exterior on a venture foundation to assist.”
Sisters doing it for themselves
The sisters working collectively is nice. “We perceive one another very effectively once we are a enterprise collectively,” Sim Li says. “We each worth open communication and are one another’s sounding board on the subject of making key choices for the enterprise. We additionally depend on one another’s strengths at work and absolutely belief one another.”
The sisters do admit, nonetheless, that there are occasions at work the place their opinions haven’t aligned, particularly within the early days.
“We each and discover it to place in the time and effort to resolve any misalignments to iron issues out,” Heidi says. “One other minor problem we face proper now could be that we’re bodily. Sim Li relies in Singapore, and I’m in Malaysia, so conferences are largely digital … nothing beats face-to-face interactions!
The Aw siblings say that the most important challenges they confronted throughout had been the uncertainties and impacts that adopted, together with points surrounding manufacturing in China in addition to worldwide shipments, which resulted in delays in manufacturing and elevated prices.
Sim Li shares: “Simply days earlier than we organized our first and largest occasion ‘LIV OUT LOUD 2020 Expertise’ for which we efficiently sign-ups from over 200 contributors.
“Nevertheless, as a result of uncertainties of Covid-19, and the concern that got here with it, we needed to adhere to authorities SOPs at very quick discover by to make sure that the house was secure for all to make use of. We additionally confronted a number of last-minute cancellations from contributors. Our group was below immense strain, however we determined to and a profitable occasion on the finish of the day. We’re glad that everybody had fun and felt snug and secure in the course of the occasion.”
Time saving options
Relating to what goes on behind the scenes and all of the quantity crunching, LIVLOLA runs its enterprise with Xero. Having to cope with the artistic aspect of designing the activewear in addition to finishing up their mission to construct an environmentally sustainable model and promote holistic dwelling, Sim Li and Heidi have little time for tedious admin work, monitoring money flows or sending out invoices. all-in-one software program, which is precisely what the women did.
“We love how it is vitally user-friendly and seamless. We love its potential to attach with completely different fee gateways and the way it permits us to entry up to date monetary reviews,” Heidi explains, including that connecting with completely different fee gateways permits them to raised observe their income move. “We are able to additionally connect supporting paperwork to all of our payments, and this actually helps ease our audit course of.”
Heidi says that utilizing Xero has saved LIVLOLA 80% of time on accounting the trouble of monitoring and organizing payments, permitting them to on pursuing their imaginative and prescient. “Xero provides us the flexibility to work extra efficientlyand not have to fret an excessive amount of about guide operational duties. This provides us extra headspace and time to work on our enterprise plans. Getting our monetary reviews simply through Xero can also be very helpful on the subject of future planning for development.”
For 2022, LIVLOLA hopes to proceed to develop and strengthen its group. Prefer it says on its web site: “Every time you make a purchase order from LIVLOLA, our group does slightly dance. Regardless of how large or small, each buy makes a distinction!”