Breaking the sound barrier

Soundlife Listening to offers the listening to impaired an opportunity to make actual connections

IN 2016, Alleya Cheng began healthcare middle Soundlife Listening to, with the goal to enhance audiological care. With intensive work expertise throughout completely different sub-fields of audiology within the well being business, Cheng had seen a spot between the audiological approaches taught in universities and what was being supplied available in the market.

“There was a necessity for higher therapy and it was then once I determined I might begin a middle to offer one of the best providers for folks with audio points,” stated Cheng, founder and chief audiologist at Soundlife Listening to Group.

After graduating as an audiologist from Universiti Kebangsaan Malaysia, Cheng went on to work in varied capacities within the well being business for a decade. Throughout this time, she has picked up accolades together with JCIM Artistic Younger Entrepreneur Award (CYEA) and Lady Glamor Award in 2021.

At present, she will be able to confidently say that her mission to advertise listening to healthcare as a part of a wholesome life-style – and eradicating the stigma usually felt by listening to impaired individuals and listening to aids, in addition to empowering individuals who endure from listening to loss – has been successful.

Soundlife Listening to’s shoppers embody people from all age teams who are suffering from listening to loss, however particularly the aged, aged 60 and above, who require listening to aids to regain their listening to skill.

In 2017, Soundlife Listening to turned the audiological service contractor for Manipal Hospital. The identical yr it additionally started offering residence service for listening to support shoppers.

At present it has two retail facilities – in SS2, Petaling Jaya which opened in 2018, and in Kota Kemuning, Shah Alam, simply established in January this yr.

“We now have constantly stored increasing our audiological providers. We began with simply the pure tone audiometry listening to assessments, actual ear measurement (REM) listening to support verification assessments and focus ed totally on listening to aid-related providers similar to prescription, becoming, tuning, servicing, verification and validation assessments,” Cheng defined.

“However at present, we additionally personal center ear, interior ear take a look at gear, we do sound-field testing and have began cochlear implant providers as nicely.”

Cheng stated that Soundlife has helped hundreds of shoppers, a lot of whom have been dwelling in silent distress, whose household relationships have been liable to being damaged attributable to isolation and the lack to speak.

“We now have helped them achieve the flexibility to listen to once more, and a whole lot of households have been capable of rebuild a private reference to their family members,” Cheng shared.

“It’s all the time extremely rewarding to see shoppers who earlier walked by our doorways with a restricted skill to listen to, have the ability to smile once more and talk with the folks round them, who haven’t got to lift their voices anymore!”

Cheng and her staff of audiologists.

Soundlife Listening to will not be a big organisation; Cheng shared that together with herself there are solely eight staff, all of whom are girls.

“In our career, 90% of audiologists are girls,” Cheng stated. “Soundlife has very robust core values ​​similar to caring, going the additional mile and instilling a way of duty. We discover that girls have extra endurance in relation to dealing with sufferers – most of whom are both aged or very younger youngsters,” she stated.

“The aged who are suffering from listening to loss get depressed and agitated simply. Coping with them requires extra consideration and care as a result of they’ll turn into very impatient with their new listening to aids and even forgetful in relation to studying directions on easy methods to use these new devices.”

While hearing tests are conventionally required to be performed in person in a sound-treated room by a qualified audiologist, the pandemic has forced Soundlife to offer online audiologist consultation and virtual hearing tests.Whereas listening to assessments are conventionally required to be carried out in particular person in a sound-treated room by a certified audiologist, the pandemic has compelled Soundlife to supply on-line audiologist session and digital listening to assessments.

When Covid-19 struck, the middle confronted a number of challenges. Listening to assessments are conventionally required to be carried out in particular person in a sound-treated room by a certified audiologist to make sure their reliability and accuracy. However with the continuing pandemic, some shoppers have been reluctant to go to in particular person even with Soundlife’s designation as a necessary service.

Not eager to be restricted by circumstances, Soundlife started to supply on-line audiologist session and digital listening to assessments in April 2020. Digital listening to assessments had already been available in the market for some time however it’s often self-tested by customers with out correct steerage.

The pandemic compelled Cheng to determine how she might nonetheless serve shoppers who have been afraid of venturing out of their houses. By creating an internet strategy inside audiological requirements, prospects simply wanted to attach by way of a laptop computer with Web connection, in a quiet room with a pair of headsets, for session.

“By way of Zoom, our audiologists would then take over their laptop computer remotely and conduct the take a look at. With this, we’re ready to make sure the accuracy of the take a look at as much as 85%. Though digital assessments can not substitute a traditional take a look at for diagnostic functions, it nonetheless permits us to proceed with the listening to support trial and becoming with an estimation of the listening to loss degree.”

With the newest Bluetooth listening to support know-how, the app even permits audiologists to check and administer settings in real-time, thus enabling them to remotely serve present listening to support wearers all the way in which in Johor and Indonesia.

Balancing the books with Xero

With Cheng and her staff so busy treating shoppers close to and much, they’re grateful to others who’re capable of assist them simplify their on a regular basis enterprise duties. And that is how cloud accounting platform Xero entered the image.

“Xero was launched to us by my accounting supplier,” Cheng shared.

“I began with Xero in 2017 once I first engaged Caltrix accounting providers to shut my yearly accounts for the enterprise. Previous to this, we have been utilizing Excel to handle our invoices and we have been struggling as we weren’t capable of monitor the shares in our enterprise accounts in a well timed style.”

After they in contrast the work accomplished by Caltrix utilizing Xero, Cheng determined she would enlist Xero’s providers too.

“I like Xero due to its clear interface which permits us to create invoices/payments and arrange them in knowledgeable method; it hardly has any downtime or bugs, it is quick loading and supplies very correct accounting data.”

Cheng stated she is ready to examine particulars over the app on her cell phone or laptop computer and ship invoices simply to her shoppers with only a click on anytime, anyplace. “Xero has additionally turn into a part of my digitization program to reduce pointless use of paper and storage.”

Considered one of her favourite issues about Xero is that it will probably publish the administration accounts in seconds, and permits one to view the revenue and loss accounts, and stability sheets immediately. As Soundlife operates in numerous areas now, it is a godsend.

“With this accessibility I’m able to make extra sound monetary selections as a result of I’ve the knowledge at my fingertips. Utilizing Xero has additionally lowered errors and permits me to trace my enterprise progress similar to gross sales efficiency and bills rather more effectively.”

Cheng stated the procurement course of has been simplified and her staff are capable of create buy orders that are immediately captured in Xero.

“This enables us to maintain monitor of our stock together with fee statuses to our distributors, in comparison with beforehand once we needed to create POs utilizing Excel and seize this data into our handbook accounting system. Again then, there have been naturally many challenges when it got here to reconciling funds to distributors.

“Likewise, issuing invoices and monitoring down funds or refunding prospects was one other time-consuming course of. However with Xero, all the things is traceable and it has saved a lot time!”

Within the subsequent 10 years Cheng hopes to develop her enterprise nationwide and open retailers in varied cities throughout the nation.

“Our goal is to open three extra branches within the subsequent three years round Klang Valley. Extra shoppers, extra distributors, extra invoices. However we’re relying on Xero to be there for us.”


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